If you programme events for business owners, founders, or leadership teams, this page is for you. The organisations I work with are looking for something specific: a session that delivers genuine, practical value to their members. Not a promotional talk. Not a motivational keynote. A properly structured, research-grounded exploration of why buyers behave the way they do, and what businesses can do about it.
A structured exploration of why buyers hesitate and what’s actually happening when they say they’ll think about it. Grounded in neuroscience and behavioural research, the session covers buyer behaviour, the outside-in principle, and the PULSE+ framework. Suitable for member events, away days, and leadership programmes. Participants leave with a practical framework they can apply to their own sales conversations immediately.
A condensed version of the workshop, adapted for keynote slots and conference sessions. The same core ideas, the same research foundation, delivered in a format that works for shorter event programmes.
For organisations with specific requirements. Get in touch and we can work out the right format for your members and programme.
“Gerry’s workshop was so good, he will be sharing it with my team later in the year.”Angela Cooper, Director, GYEON UK Ltd
“Our sales conversion rate has risen from 36% to 51%.”Paul Nolan, Senior Sales Manager
“32% enquiry conversion increase. Our best sales year to date.”Martin Johnson, Co-Founder, Latin Routes
To discuss dates, format, and fit, get in touch.
Get in touch