A session your members will actually find useful.
If you programme events for business owners, founders, or leadership teams, this page is for you.
The organisations I work with are looking for something specific: a session that delivers genuine, practical value to their members. Not a promotional talk. Not a motivational keynote. A properly structured, research-grounded exploration of why buyers behave the way they do, and what businesses can do about it.
Members leave with ideas they can apply immediately.
The Trust Triad Workshop — 2.5 hours
Why Buyers Hesitate and How to Remove the Friction. A structured exploration of buyer behaviour, the outside-in principle, and the Trust Triad framework. Suitable for member events, away days, and leadership programmes. Participants leave with a practical understanding of why their sales conversations go the way they do, and a framework for making them work better.
TalkThe One-Hour Talk
A condensed version of the workshop, adapted for keynote slots and conference sessions. The same core ideas, the same research foundation, delivered in a format that works for shorter event programmes.
BespokeBespoke Sessions
For organisations with specific requirements, I am happy to discuss a session scoped around your members' needs. Get in touch and we can work out the right format.
Who this is for
I work with co-working spaces and business clubs, Chambers of Commerce, peer advisory groups, professional membership organisations, and accountancy and law firms running events for their business owner clients. If you bring together founders and business owners and want to offer them something genuinely useful on buyer behaviour and sales process design, get in touch.
To discuss dates, format, and fit, get in touch.
Get in touch