A documented, bespoke sales process built around how your buyers actually make decisions.

If you have read this far, you already have a sense of what this work is about. This page explains how it actually happens.

Gerry Forristal working with a client team
Photography: www.MKJPhotography.co.uk
Sales Process Assessment
Business Analysis Report
Workshop
First Draft Sales Process
Day 30 Implementation Call
Day 60 Check-in Call
Day 90 Check-in Call
New Sales Process Deployed
Stage One
The Sales Process Assessment
Sales Process Assessment
Business Analysis Report

Before anything is designed, we need to understand what is actually happening on the buyer’s side of your sales conversations.

Assessment

A comprehensive mapping and analysis of your current sales process. Where it is creating hesitation. Where conversations are losing momentum.

Report

The Business Analysis Summary and Strategic Recommendations report. Concrete, specific, and genuinely useful as a standalone piece of work regardless of what follows.

Decision

We meet to discuss the findings. At that point you have everything you need to decide whether to proceed. There is no pressure in either direction.

Stage Two
When Do People Buy?
Workshop

This is where the findings from the assessment come to life for your team.

Format

Delivered to your leadership or sales team. Typically in person, though a virtual format is available. Duration is 2.5 hours.

Outcome

Your team understands the underlying principles and how they will be applied to your specific process. They leave with the framework and language they need for what comes next.

Stage Three
Sales System Design and Implementation
First Draft Sales Process
Day 30 Implementation Call
Day 60 Check-in Call
Day 90 Check-in Call
New Sales Process Deployed

A bespoke, documented sales process built for how your buyers actually think and make decisions.

Day 30

First draft of your sales process manual delivered to your senior management team. Sign off call and implementation call scheduled.

Day 60

Check-in call to review how implementation is going in practice. Any challenges, adjustments, or amendments addressed.

Day 90

Final check-in. Early wins captured, final amendments agreed, documentation signed off. Your new sales process is fully deployed.

The conversation starts with the assessment. If you would like to understand how it applies to your business, get in touch.

Get in touch