Why buyers hesitate and how to remove the friction.
The Trust Triad Workshop is a structured, practical exploration of why buyers hesitate and what you can do about it. Not theory for its own sake. A framework you can apply to your own sales conversations immediately.
Sessions are hosted by partner organisations across Edinburgh and beyond. If you want to experience the thinking before deciding whether to go further, this is the right place to start.
What the workshop covers
In 2.5 hours, we work through:
Why buyers hesitate, and why the reason is almost never what businesses assume.
The outside-in principle: what your buyer is actually experiencing during your sales process, and why it matters.
The Trust Triad: the three elements that need to be present before a buyer feels safe to proceed. Qualification, credibility, and permission, and how they work together.
What changes when you design your process around how buyers actually think and make decisions.
OutcomesWhat you leave with
A clear understanding of why your sales conversations go the way they do, and a practical framework for making them work better. Plus the Micro-Permissions Guide and the PULSE+ Framework Explainer as reference resources.
Upcoming sessions
The Trust Triad: Why Buyers Hesitate and How to Remove the Friction
Clockwise, Edinburgh
A structured, practical exploration of buyer behaviour, the outside-in principle, and the Trust Triad framework. Participants leave with a clear understanding of why their sales conversations go the way they do, and a practical framework for making them work better.
If you would like to bring the workshop to your organisation or find out about future sessions, get in touch.
Get in touch